Research published in the Journal of Business Psychology in February 2009, concluded that clear and meaningful agendas are a critical design characteristic of productive meetings leading to greater perceived effectiveness in meetings. Agendas set expectations and agendas facilitate valuable communications.
Your opportunity to establish a compelling agenda is in your speech introduction.
While this sounds like a simple enough objective, in the context of public speaking, it is complicated by your nerves. Setting the agenda in your introduction is complicated as your audience is deciding how effective you are in the initial seconds and minutes of your speech. Make your next speech, presentation or video great by including your agenda in a compelling opening and have a well structured easy to remember address so you can concentrate on storytelling to engaging your audience.