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One of the most powerful messages any leader can articulate is the Company Growth Strategies There are five ways to grow, and setting acquisition aside, the Ansoff Matrix below remains one of the most elegant models to explain sophisticated organic growth strategies.   Growth Strategy 1 –  Market Penetration. Taking existing products to existing markets. …

Camera Confidence Series | Message Clarity – Communicate your Growth Strategy Read More »

Communication Director at Talk Big Limited, Peter Russell-Smith, accurately describes how UGC evolved and the “general adoption of User Generated Video (UGV) for Demand Generation and Sales Enablement.  UGV in 2021 is a bit like Zoom in 2020- we started the year aware of it and using it occasionally and ended the year relying on it …

GoodFirms Video Marketing article features Talk Big Communication Director Read More »

“Because the use cases for User Generated Video extend across the entire customer lifecycle, smart B2B organizations will arm revenue team members with UGV tools to assist with prospecting, driving event attendance, onboarding new customers, and other activities.” Forrester Tech Tide Sales Technologies Q1 2021 report Video is one of the most effective ways for …

Camera Confidence Series | Top Tips for Camera Confidence Read More »

Conversations with senior executives recently, confirms a growing awareness that the way business is being done today is closer to a new long-term norm. There is little appetite to revert to the ‘old’ ways.  Regardless of whether restrictions are in place or relaxed, it seems most businesses do not want suppliers travelling to spend a …

Why customers don’t want suppliers onsite Read More »

  As you wait for your Zoom meeting to start, you see your shiny face looking back at you and wonder what’s wrong with the lighting? The lighting is not the problem, neither is the camera; let me tell you something that will surprise you……..it’s makeup that makes your face super shiny; everyday makeup does …

Camera Confidence Series | Camera Ready Read More »

Your audience is looking for insights and a deeper understanding of the topic you are presenting- it is the reason you are speaking. Insights take many forms including opinions, beliefs, theories, descriptions, facts, definitions, inferences, evidence and claims, to name just a few. The Cambridge Dictionary defines a Claim as ‘to say that something is …

Tell stories with evidence for maximum impact Read More »

Diona provides innovative systems of engagement solutions to government Health and Human Services, Social Care, and Social Security agencies and NGOs around the world. Diona’s family of social program engagement solutions turn mobile devices — such as smartphones and tablets — Into tools to achieve better outcomes by helping agencies serve people more effectively while …

Global Human Services Software Client Diona Technologies Limited Read More »

We vividly remember our favourite books because we recognise how the book made us feel. We connected with the characters and their story. As we turn the pages, we are immersed in a narrative brought to life by a fantastic plot. There are different types of plots – thriller, crime, tragedy, and mystery, to name …

3 tips to improve your storytelling Read More »

The Cambridge dictionary cites ‘dominance’ in a psychological sense as having ‘natural authority’, which we all strive for when we formally communicate and especially when presenting. In their 2010 seminal research paper titled ‘Estimating dominance in small Group meetings’, Aran and Gatica- Perez concluded that a combination of audio and visual cues is necessary to …

Realise your potential Read More »

In the early 1980s, Richard Petty and John Cacioppo developed a model called Elaboration Likelihood Model (ELM) describing how persuasion alters attitudes. Without delving into too much detail, ELM proposes that if your audience possesses both the motivation and requisite skills to understand your message, they are influenced ‘centrally’ or by what you present. On …

Why explaining to a six-year-old really works Read More »