Johanne

One of the most powerful messages any leader can articulate is the Company Growth Strategies There are five ways to grow, and setting acquisition aside, the Ansoff Matrix below remains one of the most elegant models to explain sophisticated organic growth strategies.   Growth Strategy 1 –  Market Penetration. Taking existing products to existing markets. …

Camera Confidence Series | Message Clarity – Communicate your Growth Strategy Read More »

Communication Director at Talk Big Limited, Peter Russell-Smith, accurately describes how UGC evolved and the “general adoption of User Generated Video (UGV) for Demand Generation and Sales Enablement.  UGV in 2021 is a bit like Zoom in 2020- we started the year aware of it and using it occasionally and ended the year relying on it …

GoodFirms Video Marketing article features Talk Big Communication Director Read More »

“Because the use cases for User Generated Video extend across the entire customer lifecycle, smart B2B organizations will arm revenue team members with UGV tools to assist with prospecting, driving event attendance, onboarding new customers, and other activities.” Forrester Tech Tide Sales Technologies Q1 2021 report Video is one of the most effective ways for …

Camera Confidence Series | Top Tips for Camera Confidence Read More »

Conversations with senior executives recently, confirms a growing awareness that the way business is being done today is closer to a new long-term norm. There is little appetite to revert to the ‘old’ ways.  Regardless of whether restrictions are in place or relaxed, it seems most businesses do not want suppliers travelling to spend a …

Why customers don’t want suppliers onsite Read More »